Marketing Background

I learned the trade as European Marketing Manager selling engineering software and consultancy products for ICI, ComputerVision & Intergraph.  Since then marketing/selling issues have been my most frequent type of assignment.

I see Marketing, Selling & Pricing as one integrated process, not as three standalone topics.  However, it is true that they each require differing skill sets.  And all require commitment and ability to see the customer’s point of view.

We have assembled a range of documents and checklists to support the process of market analysis and the improvement of a company’s impact on its target market.

In our Request Information section we note two larger documents which are available.  In addition we can provide a day’s training course in Marketing, Selling & Pricing, which stimulates discussion on each of the three components of the sales process, particularly picking up on the sales process and your client’s buying cycle.

We are usually promoting products and services through Direct Marketing on a paid or payment by results basis.

All of these commissions are using targeted emails from our marketing database.