Although trained as an engineer and still active in that profession I have been positions of primary responsibility for marketing and selling engineering software for ICI on a worldwide basis and for Europe with, ComputerVision and Intergraph.
Setting the price is a vital business decision for all companies. Arguably it is harder to do in service industries as the guideline of cost is less specific, especially for an entrepreneurial owner whose pay relates directly to revenue.
Testing the water, through the trial marketing of a new product or service is a key step in assessing the potential market and for indicating any changes in specification or development plans that should be made to ensure that upon its full release, it hits the correct market sector with the most impact.
We use our experience, contacts and market evaluation resources to assess the possible returns, before you commit yourself too deeply. Our core team is highly experienced in many different industry sectors and, over the years, has supported the Launch Planning of a wide variety of new products and services. They can identify potential customers, inform you of the appropriate courses of action and design or revise any proposed sales material.
We have a Market Survey Checklist, which is the basis for initial information gathering.
We also use our 61 point questionnaire and supporting checklists, which ensures that all factors are evaluated and action planned to play to the product’s strengths, counter the threats and maximise the opportunities.
This questionnaire facilitates the production of the first version of the launch planning time plan and provides input to cash flow budgets.
Assignments have ranged from the introduction of “everyday” desktop software packages, developed in small software houses, through to major plant monitoring systems.