Marketing & Sales Survey Visit Agenda
Make a quick tour or otherwise gain an overview.
How many staff?
The Owner/Manager as “sales”?
What IPR?Is the issue primarily, Marketing - Selling or Pricing?
Produce a 2x2 matrix of Margin vs. Price & Volume
Ask for information about Penetration or Market Share
What customer data? How many? How many new customers?
What is the Buying Cycle of potential customers?
For software, What (standard) platform?
What do you think you have got to sell in in the next FY?
Marketing campaign planninng?
Make Vibrant and it should get business.
Later
List of Features (by Sector)
List of Benefits (by Sector)
Distinct separate messages, update Marketing documents