The full version of the Manual is available on request to norman@normanharris.co.uk.
Software Launch Strategy
Contents
INTRODUCTION. 3
MARKETING OVERVIEW.. 3
SOFTWARE MARKETING THEORY. 4
Identifying Business Opportunities. 4
Defining the Market 4
Evaluating the Market 5
Addressing the Market 5
Professionalism.. 5
MARKETING STRATEGY DEVELOPMENT. 6
What is the Product?. 6
Initial Brainstorm Session. 6
Initial Desk Research. 7
Trial Marketing. 7
Marketing Plan. 7
Initial Profit Plan. 8
Launch Marketing. 9
Post Launch Review.. 10
Revised Marketing & Profit Plan. 10
Medium Term Vision. 11
Appendix A - Questionnaire. 12
Appendix B - Plan. 17
Appendix C – Profit Plan Costing Checklist 18