Marketing A Product/Service
What is the Product/Service(s)?
What are the features?
What are its benefits?
Target market?
Short term Objectives
Long Term Mission
Who are the competitors?
Their prices
Your Offering’s Strengths
UPS’s
Current customers
Sell to more to same customers!
Sell same to more customers!
Offerings Weaknesses
Resources
Opportunities
Market Size
Alliances
Outside UK
Alliances?
Threats
Competition
New Product Launch
Potential Client Profile
Their Business
Benefits Analysis
Problems
Personalities
Buying Cycles
Cashflow
Business Need
Cost of Problems
Quality Control
Product Definition
Documented
Tested
Quality Control
Business Plan
Your price
Launch costs
Support costs
Sales costs
Launch Procedure for software see http://twentycc.squarespace.com/product-launch/