Marketing A Product/Service

What is the Product/Service(s)?

What are the features?

What are its benefits?

Target market?

Short term Objectives

Long Term Mission

Who are the competitors?

Their prices

Your Offering’s Strengths

            UPS’s

            Current customers

                                    Sell to more to same customers!

Sell same to more customers!

Offerings Weaknesses

            Resources

Opportunities

            Market Size

            Alliances

            Outside UK

Alliances?

Threats

            Competition

New Product Launch

Potential Client Profile

            Their Business

Benefits Analysis

            Problems

            Personalities

            Buying Cycles

            Cashflow

Business Need

            Cost of Problems

            Quality Control

Product Definition

Documented

            Tested

            Quality Control

Business Plan

Your price

Launch costs

Support costs

Sales costs

Launch Procedure for software see http://twentycc.squarespace.com/product-launch/